El número uno mundial del juguete Lego anunció el martes ventas y beneficios récords durante 2021, marcado por una demanda todavía más fuerte por sus célebres bloques de construcción en otro año marcado por la pandemia.
danés incrementó su beneficio en un 34 % a 13.300 millones de coronas (1.780 millones de euros, 1.945 millones de dólares), el mayor jamás registrado.
La facturación, que ya crecía en los últimos años por los éxitos de sus franquicias (Star Wars, Harry Potter…) y su desarrollo en China, incrementó un 27% a 55.300 millones de coronas (7.430 millones de euros, 8.085 millones de dólares).
Las ventas progresaron en todo el mundo gracias al comercio en línea pero también a la apertura de 165 nuevas tiendas, 90 de ellas en China.
En 2022, el grupo prevé un crecimiento más «normalizado» de un solo dígito.
El desarrollo de estos últimos años permitió al grupo conquistar el primer lugar mundial en la industria del juguete, según analistas.
En total, Lego, cuyo nombre es una contracción de «jugar bien» en danés («Leg godt«), cuenta con 838 tiendas y cinco fábricas en todo el mundo.
La empresa anunció el año pasado una planta suplementaria en Vietnam, cerca de Ciudad Ho Chi Minh, que debe soportar el crecimiento a largo plazo en la región Asia-Pacífico y debe ser la primera del grupo neutra en carbono.
Por: Agencia
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