El Inter de Milán presentó este martes su nuevo logotipo minimalista, formado por los colores sociales «negro y azul», desaparecen las letras «C» y «F» (club de fútbol), y dominan la «I» de Internacional y la «M» de Milán, ambas de color blanco.
El club presidido por el empresario chino Steven Zhang, de apenas 29 años, decidió cambiar para «abrirse a un público cada vez más digital», alcanzar «objetivos globales y personas de edades distintas».
El nuevo escudo se funda en las letras «I» y «M», que significan Inter Milán, pero también se refieren al inglés «I’m» (Yo soy), para destacar el sentido de pertenencia a la ciudad del norte de Italia y comunicar de manera directa los valores y la actitud del club.
El conjunto interista publicó, además, un vídeo en el que las estrellas del presente y del pasado contribuyen en el lanzamiento del nuevo escudo.
El argentino Lautaro Martínez, el belga Romelu Lukaku, el marroquí Achraf Hakimi, Nicolo Barella o el exjugador Marco Materazzi, ganador del triplete de 2010 con el Inter, son algunos de los protagonistas del vídeo interista.
I M FC Internazionale Milano.
Ciò che sono oggi è frutto di ciò che sono sempre stata.
Aperta al mondo, radicata in una città.#IMInter pic.twitter.com/OZ51WRi6cz— Inter (@Inter) March 30, 2021
Por Agencia
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